Google Analytics: LivePerson Integrates Live Chat Statistics with Google Analytics

LivePerson announced this week an interesting integration of Live Chat statistics with Google Analytics, which will help measuring the impact of Live Chat interactions on conversion rates. Some of the new reports available thanks to this integration include :

• Map Overlay Report: Displays volume and quality metrics of live chat interactions by geographic region
• Search Engines Report: Reveals the sources and keywords that drive interactive chats (and resulting conversions)
• Reverse Goal Path Report: Lists the navigation paths that lead to the most chats

Automatically included in LivePerson’s small & midsized business (SMB) products, this new, value-added feature helps customers pinpoint which keywords and marketing campaigns drive visitors to chat; measure and track the impact of these interactions on conversion rates; and develop an accurate profile of visitors who interact via chat and subsequently make an online purchase.

"Small and medium businesses want easy-to-use tools that demonstrate ROI," said Philippe Lang, Vice President of LivePerson. "This integration with Google Analytics supplies our 6,000 SMB customers with the data they need to better understand their website visitors and act on accurate information in real time, so they can measure the success of their investments and maximize the efficiency of their marketing spend."

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