Monday, December 13, 2010

What is Mobile Marketing?

 Future of Mobile MarketingAccording to a survey conducted by a mobile marketing provider, approximately 89% of major brands are planning to market their products through text and multimedia mobile messaging by 2008. One-third is planning to spend about 10% of marketing budgets through mobile marketing. Also, in about 5 years over half of brands are expected to spend between 5% and 25% of their total marketing budget on their mobile marketing. Already, 40% of the firms that responded have implemented this feature for their audiences. What will and already has given mobile marketing's attraction are: the ability to reach a specific target audience; information about how the user responded to a marketing message; and proof that a message has been received by the user's handset. Mobile 3GMobile 3G & 3GPP: 

According to the MMA "Mobile Marketing Association", the third generation wireless service promises to provide high data speeds, always-on data access and greater voice capacity. The high data speeds enable full motion video, high-speed internet access and video-conferencing, and are measured in Mbps. 3G technology standards include UMTS, based on WCDMA technology (quite often the two terms are used interchangeably) and CDMA2000, which is the evolution of the earlier CDMA 2G technology. UMTS standard is generally preferred by countries that use GSM network. The data transmission rates range from 144kbit/s to more than 2 Mbit/s. also 3GPP, the scope of 3GPP is to standardize the WCDMA based members of the IMT-2000 family. 3GPP is a grouping of international standards bodies, operators and vendors. 3GPP are based on evolved GSM specifications.  (sms gateway and mobile marketing solutions provider)

 The Mobile Marketing Association (MMA) defines "mobile marketing" as "the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program." Select Mobile Marketing Tactics Select your mobile marketing tactics. The most common tactics to date include sweepstakes, instant win, polling/voting, picture messaging, WAP, text to buy, participation TV, trivia, alerts, coupons, text to screen, and mobile content promotions (ring tones, video, and wallpapers). Each of these will deliver a different value and experience to your target consumer. Work with your mobile marketing partner to determine what's best for you to achieve your specific goals and objectives.· 
Mobile is a unique medium, and campaigns should be developed and designed with that in mind. The mobile medium has its own unique set of interactions and learned behaviors. Leverage them in your executions.·                          
Don't just repurpose content from other media. Create experiences that are mobile specific.·                          
Experiment with the medium. Every medium should be treated as emerging, and this truly applies to mobile. See what works. Innovative ideas will generate buzz and PR for a brand while pushing the medium forward.·     
Don't forget the user. Make it usable!Your mobile marketing partner will not only help you define your tactics and ensure your approach to the consumer is sound but also help you define promotion flow; manage the database; procure a short code, if required; conduct testing; provide ongoing customer support and monitoring; and provide campaign reporting and analysis. Most important, however, your partner will help ensure your campaign follows industry rules and best practices to protect the consumer experience and consumer privacy.   (Mobile website builder and mobile marketing solutions provider)

 How to market your products through mobile: Before going into How to Market a product through Mobile marketing we need to know what exactly Mobile Marketing Is?Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are:

·         Multimedia Messaging Services (MMS)
·         Unstructured Supplementary Service Data (USSD)
·         Bluetooth, Wireless and Infrared
·         Mobile Internet and Social Media
·         Mobile Applications
Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium.Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.Steps for doing Mobile marketing: 

1.Define what you want to accomplish with your mobile marketing campaign. whether you want to have brand awareness, want to collect customer information or want to engage customers in buying process, choose among these options as per your need.

2. Get connected with a mobile application service provider. Check out marketing firms that use mobile techniques, agencies that deal exclusively in mobile marketing and aggregators. Choose a Mobile Marketing Association member because they adhere to a code of conduct.

3. Decide what marketing strategy is right to achieve your goal. Sweepstakes, polls and trivia encourage interaction. Instant win opportunities and mobile promotions like ring tones give them free stuff. Invitations to access information online and alerts educate your customers.

4. Abide to the privacy rules while collecting information about your customer, just because it's a mobile device doesn't mean you don't have to feature a prominent opt-in and opt-

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