LivePerson announced this week an interesting integration of Live Chat statistics with Google Analytics, which will help measuring the impact of Live Chat interactions on conversion rates. Some of the new reports available thanks to this integration include :
- Map Overlay Report: Displays volume and quality metrics of live chat interactions by geographic region
- Search Engines Report: Reveals the sources and keywords that drive interactive chats (and resulting conversions)
- Reverse Goal Path Report: Lists the navigation paths that lead to the most chats
"Small and medium businesses want easy-to-use tools that demonstrate ROI," said Philippe Lang, Vice President of LivePerson. "This integration with Google Analytics supplies our 6,000 SMB customers with the data they need to better understand their website visitors and act on accurate information in real time, so they can measure the success of their investments and maximize the efficiency of their marketing spend."Complete press release is available here.