Thursday, March 24, 2011

Localization and SEO: Multilingual Marketing

English may have emerged as the international language of business and, subsequently, as the default language of the World Wide Web, but consider this: 75% of the world's population speaks no English whatsoever.
multilingual marketing seo
With this in mind, the need for businesses to talk to international customers in their own language can't be overstated. Even though English is the most widely spoken second language, the fact remains that most consumers will search for products or services in their native tongue first.
So for any business looking to go global and tackle new or emerging markets, the need to 'think local' means you should be aware of the multitude of cultural and linguistic complexities that you will face when entering foreign markets.

For example, the French in France and the French in Canada (Québéquois) is largely the same, but there are enough dialectal differences between the two forms of French to mean that distinct marketing strategies are essential when targeting each market.
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